Finding the perfect thong can feel like a quest for a hidden treasure—especially when balancing comfort, style, and quality. Whether you want something great for everyday wear or a go-to for special occasions, knowing which brands are worth your time (and money) is good. Luckily, I’ve got you covered. Here’s a breakdown of some of the best quality thong brands that combine luxury, comfort, and just the right amount of sass.

1. Victoria’s Secret

It’s no surprise that Victoria’s Secret tops the list. Known for their flirty and feminine designs, they offer various thongs for every style and mood. They've mastered variety from lacey, delicate pieces to smooth, seamless options perfect for yoga pants. Most of their thongs are made from cotton, elastane, and lace, offering a blend of stretch and softness. Prices typically range from $10-$15 a pair, but you can snag deals during their sales (like the legendary 5 for $30 deal).

Why You'll Love It:

  • Tons of styles to choose from
  • Soft and stretchy materials
  • Frequent sales!

2. Hanky Panky

Hanky Panky thongs have a cult following, and for good reason. Their signature lace design is lightweight, incredibly soft, and doesn’t pinch or dig into your skin. They’re also one-size-fits-most, a game-changer for people who hate playing the size guessing game. These thongs are a bit pricier at around $25-$30 each, but the ultra-soft lace and long-lasting quality make them worth splurging on.

Why You'll Love It:

  • Signature stretch lace that’s super comfy
  • One-size design fits most (yes, it’s magic)
  • Perfect mix of comfort and sexy

3. Calvin Klein

Calvin Klein is a go-to brand for a minimalist vibe with maximum comfort. Their thongs feature high-quality cotton blends with a sporty style that feels as good as it looks. These thongs are ideal for everyday wear, thanks to their breathable fabric and signature stretchy waistband. Prices usually range from $12-$25, depending on the style, but multipacks make them more budget-friendly.

Why You'll Love It:

  • Perfect for fans of the simple, sporty look
  • Breathable and comfy for all-day wear
  • Easy-to-find multipacks

4. Aerie by American Eagle

If you’re all about comfort and affordability, Aerie is a hidden gem. Their Real Me thong collection is especially beloved, thanks to its soft, seamless fabric that almost feels invisible. Plus, they come in fun colors and prints to suit every personality. Most Aerie thongs cost around $8-$12, making them a super affordable pick without skimping on quality.

Why You'll Love It:

  • Affordable and stylish
  • Perfect for avoiding visible panty lines
  • Inclusive sizing!

5. Savage X Fenty

For a bold and empowering twist, Rihanna’s Savage X Fenty line is the definition of fierce. Whether you’re looking for basic everyday thongs or risqué lace and strappy designs, this brand brings high-end aesthetics at mid-range prices (about $15-$25 per pair). The fabrics are soft, and the attention to detail is unmatched.

Why You'll Love It:

  • Unique, eye-catching designs
  • Inclusive sizing for every body shape
  • Great mix of comfort and drama

What to Look for When Choosing Thongs

Shopping for thongs isn’t just about picking the cutest design on the rack. Here’s what to keep in mind during your search for the perfect fit:

  • Comfort Comes First: Look for breathable fabrics, like cotton or modal, especially if you’ll be wearing them all day. Avoid anything too tight or scratchy—it’s not worth the discomfort.
  • Fit Matters: Thongs come in low-rise, mid-rise, and high-rise styles, so pick one that matches your comfort zone (and waistbands). Proper fit prevents any awkward digging or slipping.
  • Fabric & Style: Lace and satin thongs are great for special occasions, while seamless or cotton styles work best for everyday wear. Consider your wardrobe—a thong that disappears under leggings is a game-changer.

At the end of the day, the best thong is the one that makes you forget you're even wearing one—now go treat yourself. You deserve it!